Top Game Monetization Models

8 min readJun 16, 2023

Discover the top game monetization models you need to know to unlock your potential in the metaverse. Learn how to build games and experiences that people love!

Are you a game designer, developer, or marketer looking to build the next big hit in the metaverse? The key to success lies in monetization. Here are some of the top game monetization models you need to know to help ensure that you make money from your project.

From in-app purchases and user-generated content to subscriptions, advertising, and freemium models, there’s no shortage of options when it comes to game monetization. If you want your venture into the metaverse to be successful, keep reading as we explore the top game monetization models you need to know.

In-App Purchases

One of the top game monetization models you need to know is in-app purchases. This is a popular monetization model for mobile games and they can also be used in the metaverse.

This model involves players buying virtual items or currency within the game to progress or enhance their experience. These purchases can range from cosmetic items to power-ups that give players an advantage over other players.

For example, in the popular online game Fortnite, players have access to a variety of different skins which change their character’s appearance during gameplay. Players purchase these skins using V-Bucks, an in-game currency that must be purchased with real money before it can be used in the game.

Another example is Candy Crush Saga where users purchase extra lives and boosters that help them complete levels faster through special abilities like exploding candy pieces or destroying obstacles on the board. These types of purchases offer gamers more control over how they play and often make difficult levels easier to beat.

In addition to cosmetics and power-ups, some games offer subscription services such as monthly passes which grant exclusive content. Subscriptions are especially common among MMORPGs where developers want to incentivize long-term engagement while still generating revenue.

Finally, there are microtransactions — small payments made for specific tasks within a game such as unlocking new levels or purchasing additional lives.

Key Takeaway:In-app purchases are a popular monetization model for mobile and metaverse games, allowing players to purchase virtual items or currency to enhance their experience.

User-Generated Content

User-generated content (UGC) is one of the top game monetization models you need to know if you want to improve engagement. This type of monetization gives players the opportunity to customize their gaming experience with unique items or features. UGC provides developers with an additional revenue stream as users can purchase virtual goods or services from other players in exchange for real money.

One example of UGC in the metaverse is custom skins for avatars. Players can design and upload their own avatar skins to be used by others who are willing to pay for them. This not only increases player engagement but also provides developers with a new source of income through microtransactions.

Additionally, this type of monetization encourages creativity among gamers, as they are encouraged to come up with creative designs that will appeal to other players.

Another way UGC can be used in the metaverse is through user-created levels or maps. These levels allow gamers to build custom environments where they can battle against each other or complete objectives together while earning rewards. Developers benefit from this model because it encourages replayability and keeps people coming back for more.

Key Takeaway:User-generated content (UGC) is an effective game monetization model that can help developers increase player engagement and generate additional revenue streams.


One of the top game monetization models you need to know is called community-driven revenue. This model relies on players being actively engaged with each other and creating a strong sense of community within the game or experience.

This type of monetization model works best when there are plenty of opportunities for players to interact with one another and collaborate on projects or activities. For example, if you were creating an MMORPG, you could create a guild system where players can join together and work towards common goals such as completing quests or defeating powerful monsters. Players would then be able to purchase items from each other that they need for their characters, providing a steady stream of revenue for your game.

Another way to make use of this model is by encouraging player-created content within your game or experience. This could include allowing users to design their own levels, maps, weapons, etc., which can then be shared with others in exchange for virtual currency or real money. Not only does this provide additional content for players but also allows them to make some extra income while playing your game!

Finally, having regular events within your game can help keep people interested and encourage them to stay active in the community. Events like tournaments or special challenges give players something new and exciting every week that keeps them coming back again and again — plus they’re often willing to pay entry fees just so they have a chance at winning prizes!


Subscriptions are a great way to monetize games in the metaverse. This model is especially popular with online multiplayer games where players need to pay a recurring fee to access content or features within the game. For example, they might have exclusive levels, characters, or items that can only be accessed by paying for a subscription.

This type of monetization allows developers to create additional revenue streams and keep their players engaged over time. It also encourages loyalty from customers who want access to all the latest content and updates without having to buy them separately each time.

The key benefit of this model is that it creates predictable income for developers which helps them plan ahead when developing new content or features for their game. Additionally, subscriptions allow developers to offer discounts on certain items or services which can help increase customer retention rates and encourage people to subscribe longer-term instead of just buying one-off purchases every now and then.

Finally, subscriptions give developers insight into what kind of content their customers prefer so they can tailor future releases accordingly — something that is not always possible with in-app purchases or advertising. This makes it easier for them to focus on creating experiences that people actually enjoy rather than wasting resources on things nobody wants.


Advertising is one of the top game monetization models you need to know. Ads can be displayed before, during, or after gameplay and are often targeted at specific audiences based on their interests and demographics. This model works best when ads are unobtrusive and don’t disrupt the player’s experience too much.

For example, an ad could appear between levels of a game that doesn’t take away from the flow of play. Or it could appear as an overlay over part of the game screen while still allowing players to continue playing uninterrupted.

Additionally, ads can also be used to reward players with virtual currency or other rewards for watching them.

In order to maximize revenue through advertising, developers need to understand how different types of ads work in terms of cost per impression (CPM) or cost per click (CPC).

CPM is typically higher than CPC but provides more consistent revenue since advertisers pay regardless if someone clicks on their ad or not. Developers should also consider using multiple networks so they can optimize which network performs best for each type of ad they use in their game.

It’s important to note that there are certain regulations that must be followed when displaying ads in games within the metaverse such as COPPA compliance if targeting children under 13 years old and GDPR compliance if targeting EU citizens over 16 years old.

It’s essential that developers familiarize themselves with these laws before implementing any kind of advertising into their games as failure to comply may result in hefty fines from regulatory bodies like the FTC or ICO.

Finally, it is important for developers to track user engagement metrics such as impressions served versus clicks received in order to ensure maximum ROI.

By understanding what works best for each individual game, developers will have better chances of succeeding with this monetization model.

Key Takeaway:Advertising is a great monetization model for games in the metaverse. To maximize revenue, developers should understand different ad types and use multiple networks to optimize performance.

Freemium Model

One of the top game monetization models you need to know is called freemium. It combines elements of free-to-play and paid content models, allowing players to try out the game before committing to buying it. With this model, players have access to some basic features of the game for free but must pay for additional content or features if they want them.

This model works well for games that offer lots of content as it allows players to get a feel for what’s available without having to commit any money upfront. For example, many popular mobile games such as Candy Crush Saga use this model by offering basic levels and challenges for free while charging users who want more advanced levels or special power-ups. This allows users to enjoy the app for free if they’re just looking for casual fun while also giving those willing to spend money an incentive to do so.

Another advantage of using the freemium model is that it encourages user engagement since there’s always something new available if you’re willing to pay up. Players are enticed to spend money on upgrades or add-ons which keeps them engaged with your game longer. This helps create loyalty among your player base and makes them more likely to recommend your game or purchase future products.

Finally, one major benefit of using this monetization method in the metaverse is that it allows developers greater control over their pricing structure. Developers can experiment with different price points until they find what works best given their specific audience and genre expectations.

Key Takeaway:The freemium model is an effective way to monetize games in the metaverse, offering advantages such as increased user engagement, better control over pricing structures, and a chance for potential customers to try out the game before making any commitments.


The top game monetization models you need to know are essential for creating a successful and profitable game in the metaverse.

Each of these models has its own unique advantages and disadvantages which should be carefully considered before implementing them into your design.

Ultimately it is up to you as the designer or developer to decide which monetization model will work best for your particular project.

Don’t wait — start building your dream today with the right strategies for maximum returns!




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